Toyota Unveils Prius c Hybrid with MSRP Below $19,000 February 2012
Toyota Prius c, on sale this spring, will have a rating of 53 MPG in the city and 46 MPG on the highway. Its price will start just below $19,000. Credit: ToyotaToyotaplans to launch the dynamically styled five-door hatchbackPrius chybrid in March, introducing Toyota’s Hybrid Synergy Drive to the subcompact segment.The letter “c” represents “city” in the case of the Prius c because it is designed to function as an urban-friendly vehicle with an engaging driving experience. The hatchback utility and a city fuel economy rating of 53 mpg (miles per gallon) offers the highest city mpg rating of any vehicle without a plug. The Prius c will be available to shoppers with a starting MSRP below $19,000.The Prius c is geared toward younger shoppers looking for a sleekly designed, fuel-efficient subcompact car packing advanced drivetrain and in-car technology. When the Prius c arrives in showrooms, consumers will notice a wide array of new features. It is a premium subcompact car experience thanks to available convenience and advanced in-car electronic features, including a standard 3.5-inch, full color, multi-informational display; hands-free phone capability; USB port with iPod connectivity and available display audio system with Entune.Prius c offers three distinct drive modes: Normal, Eco, and EV mode. Eco mode reduces overall energy consumption by governing climate control and throttle to improve vehicle efficiency. Under certain conditions, the EV mode allows the Prius c to be driven solely by electric power for a short distance (under 1 mile) while remaining below 25 mph.