Print advertisements encompass everything from media with a broad readership base to more narrowly targeted media such as local newspapers and trade journals. This method of advertising tends to be the most popular and usually offers a more targeted approach than other mediums. For example, magazines include articles intended to attract a specific type of consumer, and the magazine makes this demographic information available to advertisers. The cost of newspaper and magazine ads vary depending on the size, location, color, and type, and the effectiveness of the ads often depends on the number of subscribers.

Basic Print Advertisement Sizes(.pdf)

Online advertising involves using the Web to deliver a marketing message and can consist of banner ads, text ads, video ads, pay-per-click advertising, and more. You may also choose to use your own Website to display a banner ad to visitors. While the effectiveness of online advertising depends on how many people actually view the ad, this method also allows the advertiser to track the number of impressions received (how many people see the ad). Another advantage is that online advertising can be viewed by anyone, anywhere, at any time, so your message can receive plenty of exposure.

Web Banner Advertisement Sizes(.pdf)

Email advertising involves sending email announcements to your current subscribers and to friends and others who have an interest in your organization. When announcing an event, consider offering a discount for those who register early or refer to the email announcement during registration. In addition, encourage your subscribers and friends to share the email with others.

Sample Email Announcment(.pdf)

Radio is one of the most cost-efficient ways to get your message delivered. In addition, radio is one of the few portable media available that can follow consumers almost everywhere, whether it’s in the car, at a doctor’s appointment waiting room, a bustling supermarket, or even during the day at business and professional offices nationwide. Since radio is typically a local media, it’s a great resource to announce local events. Also, developing a radio spot is relatively easy. Unlike other news outlets, radio can be flexible and quickly modified, based on new information. Furthermore, because consumers hear radio advertisements repeatedly, they are more likely to retain the information.
There are two main ways to utilize radio: a paid radio spot (advertising) or a public service announcement (PSA).
A PSA is an often free announcement, which promotes programs, activities, or services of federal, state, or local governments or the programs, activities or services of non-profit and other announcements regarded as serving community interests, excluding time signals, routine weather announcements and promotional announcements. The most common topics of PSAs are health and safety.

Sample Radio Advertisement(.pdf)

How to Write a Public Service Announcement(PSA)(.pdf)

Sample Public Service Announcements(.pdf)